Meet the Leadership and Coaches Behind Fathom Business Systems
At Fathom, coaching isn’t about hype or hollow advice. It’s about honest conversations, smart strategy, and real accountability from people who’ve actually run businesses—not just studied them. Our coaches have led teams, hit walls, made pivots, and built systems that work. They know what it’s like to carry the weight of a business—and they know how to lighten the load. This isn’t theory. This is about helping you get clear, take action, and move your business forward with confidence. Take a look below and select the coach who best aligns with you and your mission. We’ll meet you where you are—and help you get where you’re going.
Founder, DJ Berg
Coaches brokers and business owners on scaling, talent development, and long-term strategy. Founder of Fathom Business Systems and The More Companies, DJ has led and scaled some of the most successful real estate organizations in the country. With over 20 years in the industry, he’s built four brokerages, overseen 1,400+ agents, and coached more than 1,000 professionals. DJ specializes in leadership development, brokerage growth, and building systems that turn market challenges into lasting opportunities. Recruited over 4,000 agents and led multiple high-performing real estate offices
Founder, Darren Kirkland
Founder of Fathom Business Systems and The More Companies, Darren has spent over two decades building, leading, and coaching real estate businesses. From managing celebrity clients to leading top-performing offices and launching his own brokerage, he’s known for his sharp business instincts and deep commitment to agent and owner growth. Today, Darren helps real estate company owners scale with purpose, profit, and long-term vision. Specializes in coaching brokerage owners on profitability, systems, and sustainable growth. Built and scaled five real estate offices and trained hundreds of agents.
CEO, Wally Malesh
As Chief Executive Officer at Fathom Business Systems, Wally brings over 40 years of experience as an entrepreneur, educator, and author. He’s helped scale million-dollar teams, coached business leaders across North America, and written extensively on leadership and mindset. Wally works with entrepreneurs ready to grow with intention—guiding them to think bigger, lead better, and build businesses that last. Focuses on CEO-level leadership, scalable systems, and sustainable growth strategies. Author, speaker, and coach known for developing leaders and sustainable growth strategies.
Coach Joseph A. Bradley
Joseph brings more than 20 years in real estate and a background in high-tech, Joseph blends hands-on market expertise with sharp analytical insight. As both a coach and published author, he’s known for helping agents cut through complexity, stay client-focused, and make smart, informed decisions at every stage of the deal. Brings a steady, strategic approach to client communication and market navigation. Helps agents build trust-driven businesses through clear, simplified systems.
Coach Steve DePriest
Steve has 30 +years in sales, business development, and real estate, Steve brings deep experience and steady leadership to every coaching relationship. As a District Director and agent mentor, he’s known for his practical strategies, strong negotiation skills, and a clear focus on growth—both personal and professional. Agents trust Steve to cut through the noise and help them lead with confidence, clarity, and purpose. Coaches agents on leadership, systems, and building sustainable real estate businesses. Specializes in high-level negotiation, client communication, and deal structuring.
Coach Dana Ben Halim
Dana has spent nearly a decade in real estate and over $17M in solo volume last year, Dana knows what it takes to build a thriving business from the ground up—even without a sphere or support system. A former educator of 22 years, she brings clarity, connection, and honest insight to every coaching session. Dana helps agents break through mindset blocks and build businesses rooted in confidence, alignment, and real relationships. Helps agents uncover limiting beliefs and replace them with actionable, aligned strategies. Built a top 5% solo real estate business through authentic conversations, not ads.
Coach Krista Johnson
Krista's career spans over 20 years, in real estate sales and leadership. She is a seasoned Broker and trusted coach known for helping agents build strong, sustainable businesses. She’s led multiple companies, coached hundreds of agents, and blends market expertise with leadership development and mindset growth. Krista focuses on helping agents scale with clarity, confidence, and community at the core. Known for helping agents lead with purpose and grow without burnout. Specializes in team building, culture-driven growth, and relationship-based sales.
Coach Daniel Whited
A Broker-In-Charge and real estate coach based in Eastern North Carolina, Daniel helps agents move past burnout and get their momentum back. With a background in customer service and leadership, he’s known for his direct approach, practical accountability, and heart for people. Whether coaching solo agents or mentoring teams, Daniel helps professionals find clarity, take bold action, and build businesses that align with their purpose. Specializes in helping agents break through business plateaus with clarity and strategy. Mentors 150+ agents across multiple markets as Broker-In-Charge at Fathom Realty.